Charlotte Noire was born out of a growing need for an all-natural, locally produced and less expensive hair product for wavy and curly haired women, children and men.
When Jess moved to Switzerland in 2014, she noticed that her hairs natural moisture level had changed. Her hair desperately needed new products to remedy that change. There weren’t many options and what was available, was extremely expensive and ineffective.
On top of this quest, as a professional hairstylist with expat friends, she noticed that she wasn’t alone. “As an American professional hairstylist, I could see that I was not the only “naturally curly girl” in Europe searching for a solution.” – Jess